Benjamin Berner

Objective:

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Benjamin Berner, a leading Swiss luxury shoe brand, sought to strengthen its digital presence with a full-funnel strategy focused on paid social advertising, email marketing, and e-commerce optimization. Our objective was to implement a data-driven approach that captured and converted high-end consumers throughout the customer journey:

• Paid Social Advertising: We launched a full-funnel Meta Ads strategy, utilizing both awareness and retargeting campaigns. The retargeting efforts targeted users who had engaged with the brand by viewing product pages or adding items to their cart but hadn’t yet completed a purchase. Dynamic ads featuring the exact products users interacted with were served across Facebook and Instagram, driving them back to the site to complete their purchase. We carefully managed ad frequency to ensure the brand stayed top of mind without overwhelming potential customers, resulting in increased conversions.
• Email Marketing: Our email strategy employed automated workflows based on user actions. Cart abandonment sequences, personalized product recommendations, and post-purchase follow-ups were deployed to increase engagement and drive repeat purchases. The use of behavior-driven content ensured that every email was timely and relevant, increasing customer lifetime value and fostering stronger brand loyalty among Benjamin Berner’s luxury clientele.
• E-commerce Optimization: To enhance the customer journey, we focused on streamlining the online shopping experience. Product pages were optimized with rich media and detailed descriptions, quick-view functionality was added, and the checkout process was simplified to reduce cart abandonment. A/B testing and conversion tracking were implemented to continuously improve the site's performance, leading to higher conversion rates.

Our full-funnel approach, powered by Meta Ads retargeting, personalized email automation, and optimized e-commerce functionality, was designed to increase customer acquisition, boost conversions, and enhance Benjamin Berner’s presence in the high-fashion market.

Results:

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Benjamin Berner’s full-funnel strategy delivered outstanding results, enhancing both conversions and customer engagement:

1. Paid Social Advertising: Meta Ads campaigns generated a 78% increase in website traffic and a 25% lift in conversions. With precise retargeting, the campaign achieved a 4x ROAS, successfully driving high-intent users back to complete their purchases.
2. Email Marketing: The automated email campaigns, including cart abandonment and personalized recommendations, resulted in a 35% increase in open rates and a 20% improvement in click-through rates. Cart recovery emails contributed to recovering 15% of lost sales, while post-purchase workflows boosted repeat purchases.
3. E-commerce Optimization: Enhancements to the user experience, such as quicker load times, improved product pages, and a streamlined checkout process, led to a 15% increase in conversion rates and a 10% reduction in cart abandonment. These improvements helped create a seamless shopping experience and boosted overall customer satisfaction.

The full-funnel approach significantly improved both customer acquisition and retention, positioning Benjamin Berner for long-term growth in the high-fashion market.